We are a small but mighty collection of thinkers, dreamers, and creatives.
Our story: solving the right problems, not just any problems.
Our business was born from a simple but powerful realization: brands weren’t just looking for marketing solutions—they needed partners who could see the bigger picture.
What we saw in the marketplace—and heard from clients—was that they often felt forced to make trade-offs. They could find an agency to create a TV spot, build a brand positioning, or execute an event, but these solutions existed in silos. No one was looking at the entire brand ecosystem—not just advertising, but pricing, distribution, trade, buyers, co-packers, internal priorities and the real business pressures behind every decision.
Our founders bring global brand expertise paired with a deep understanding of small to medium-sized businesses.
We know what it takes to transform an entrepreneur-led business into a brand-led powerhouse, combining big-brand thinking with a hands-on, growth-focused approach.
A bit about us
Experienced
45+ years combined
Entrepreneurial
Operators, not observers
Strategic Thinkers
Insight → action → growth
Insight Junkies
Obsessed with “why”
Creative
Ideas that sell
Agile
Fast, focused, flexible
Meet The Team
Lindsay Ternoway
Co-founder, Chief Strategy OfficerA brand strategist and business leader with over 20 years of experience in omni-channel marketing, strategy development, and organizational growth, recognized for turning complex challenges into clear, actionable opportunities by connecting the dots, simplifying the complicated, and uncovering unexpected insights. Has led the development of award-winning campaigns and growth strategies across multiple industries, helping organizations scale, evolve, and unlock new paths to performance.
Melissa Chee-Aloy
Co-founder, Chief Strategy OfficerA consumer-first strategist with over 25 years of experience helping organizations turn insight into action, guided by the belief that understanding how people truly think and behave is the foundation of effective marketing. Known for embracing the “heavy lifting” of building—from uncovering business challenges and opportunities to developing clear, pragmatic strategies that simplify complexity, prioritize smart investment, and drive measurable growth. Has led cross-agency teams, mentored internal client organizations, and partnered with both established brands and emerging businesses.